LG expands its lifestyle TV lineup with the Gallery TV, designed to blend artwork and entertainment in modern living spaces.
LG is officially joining the frame-style TV movement. Ahead of CES 2026, the company has unveiled the LG Gallery TV, a new lifestyle-focused television that doubles as a digital art display when not in use.
The Gallery TV will be available in 55-inch and 65-inch sizes and is positioned as part of LG’s expanding Art TV category, designed for consumers who want their television to visually blend into their living room décor.
A TV Designed to Look Like Wall Art
At its core, the LG Gallery TV is a 4K MiniLED-backlit television paired with swappable magnetic frames, allowing users to customize the look of the display to match their interior design. When idle, the TV switches into Gallery Mode, displaying artwork instead of a black screen.
LG says the Gallery Mode dynamically adjusts color, brightness, and tone using an onboard light sensor to better replicate the look and texture of real artwork under different lighting conditions. The goal is to make digital art feel less like a screen and more like a framed print.
Gallery Plus App and AI-Generated Art
The Gallery TV ships with LG’s Gallery Plus app, which gives users access to more than 4,500 curated artworks. Beyond static art libraries, LG is also leaning into personalization.
Users can:
- Generate artwork using generative AI
- Upload and display their own photos or designs
- Rotate collections to match seasons or moods
This approach positions the Gallery TV as both a smart display and a creative canvas, rather than just a traditional television.
Entering a Crowded Frame-Style Market
LG is not the first brand to explore the picture-frame TV concept. Companies such as Samsung, TCL, Hisense, and Skyworth already have established Frame-style models on the market.
However, LG’s strategy appears to focus on display quality and art realism, leveraging MiniLED technology and advanced image processing to differentiate its offering. The inclusion of AI-generated art and a large curated gallery may also appeal to users looking for more than just static visuals.
Part of LG’s Broader Lifestyle Push
The Gallery TV reflects LG’s broader shift toward design-forward consumer electronics, where products are expected to blend seamlessly into living spaces. Rather than competing solely on specs, LG is positioning the Gallery TV as a lifestyle upgrade — one that appeals to homeowners, interior designers, and art enthusiasts alike.
Pricing and Availability Still Unknown
LG has not yet announced pricing or release dates for the Gallery TV. More details are expected once the company formally debuts the TV lineup at CES 2026.
With consumer interest in lifestyle TVs continuing to grow, LG’s entry into the frame-style category signals that this trend is no longer niche — it’s becoming mainstream. Whether the Gallery TV can stand out in an already crowded market will depend on pricing, software experience, and how convincingly it delivers on its promise to look like real art.