The tech calendar for 2026 officially began with Samsung Electronics taking the CES stage for its annual “First Look” press conference. As expected, the company leaned heavily into AI-powered experiences, premium display technology, and design-forward home entertainment products.
While several announcements had surfaced ahead of the show, CES 2026 offered a clearer picture of Samsung’s direction for the year—especially in ultra-large TVs, immersive audio, and portable displays.
A 130-Inch Micro RGB TV That Steals the Show
The visual highlight of the event was a massive 130-inch Micro RGB TV, mounted on a sculptural metal easel with integrated speakers. It looked more like a gallery installation than a living-room television.
Samsung positioned this model closer to a concept showcase than a consumer-ready product. There is no confirmed pricing or release timeline, but if it ever reaches the market, it will almost certainly sit at the extreme high end of the price spectrum.
Micro RGB TVs Are Expanding and Getting More Practical
Beyond the eye-catching flagship, Samsung confirmed a broader Micro RGB TV lineup for 2026. Last year’s first Micro RGB model—a 115-inch display priced at around $30,000—served largely as a proof of concept.
This year, Samsung plans to introduce more realistic screen sizes, including:
- 55-inch
- 65-inch
- 75-inch
For users who still want larger formats, 85-, 100-, and 115-inch options are also planned.
Samsung claims that the Micro RGB range delivers 100% Rec. 2020 color coverage, a level of color accuracy that even premium OLED TVs currently struggle to match. Pricing has not been announced, but the smaller sizes are expected to be significantly more accessible than last year’s debut model.
Music Studio Speakers: Designed to Be Seen (and Heard)
In the CES demo area, Samsung showcased its Music Studio wireless speakers, giving attendees hands-on time after the keynote.
Two models are launching:
- Music Studio 5 – Features a 4-inch woofer with dual tweeters.
- Music Studio 7 – A 3.1.1 configuration with top-, front-, left-, and right-firing speakers for immersive 3D audio
Both speakers support Bluetooth and Wi-Fi, but the standout feature is clearly the design. With a minimalist, studio-inspired design, these speakers are intended to complement modern interiors as much as they enhance sound quality.
Freestyle+ Projector Brings Smarter AI to Portability
Samsung also highlighted the Freestyle+, the newest version of its compact projector line. It remains small and easy to move, but now offers:
- Improved brightness
- Enhanced AI-based image optimization
- Smarter adaptation to different rooms and surfaces
According to Samsung, the Freestyle+ is built for users who want a consistent viewing experience whether they’re watching in a bedroom, living room, or on the move.
A Surprise Soundbar for Subwoofer-Free Setups
Not everything appeared on the main stage. In the demo area, Samsung quietly revealed the HW-QS90H soundbar, a new take on its popular QS series.
Key highlights include:
- All-in-one 7.1.2 channel system
- 13 built-in drivers
- A new Quad Bass Woofer system, eliminating the need for a separate subwoofer
It is clearly aimed at users who want cinematic sound without extra hardware cluttering their living space.
AI Everywhere—Whether You Ask for It or Not
As with most major tech events in 2026, AI was a recurring theme. Samsung showcased AI-driven features across its ecosystem, including:
- AI noise cancellation that can mute sports commentators
- Smart recipe playback on refrigerator displays
- AI-assisted laundry optimization
- Context-aware screen and sound adjustments
The message was consistent: Samsung wants AI embedded into everyday routines, from entertainment to home appliances.
What’s Next from Samsung at CES 2026?
Samsung’s First Look keynote set the tone, but it is far from the company’s final word at CES 2026. More hands-on demos, deeper technical details, and additional product announcements are expected throughout the show.
For now, Samsung has made one thing clear: bigger screens, smarter AI, and cleaner home setups are central to its 2026 strategy and this was just the opening act.